What impact did Ruff Ryders have on the late '90s hip-hop scene?

Ruff Ryders significantly impacted the late '90s hip-hop scene by helping to popularize the gritty, hardcore rap sound that characterized the era. Their emphasis on a raw and aggressive style of music resonated with audiences and set a distinctive tone within the genre. This approach was showcased in the works of artists associated with the label, such as DMX and The Lox, whose lyrics often reflected the challenges and realities of street life.

Ruff Ryders' production style complemented this lyrical content, featuring heavy beats and aggressive instrumentation that matched the intensity of the lyrics. The success of their artists not only influenced the sound of hip-hop at that time but also inspired many upcoming artists to adopt a similar approach in their music. This gritty aesthetic became synonymous with the Ruff Ryders brand and contributed significantly to the overall evolution of hip-hop in the late '90s.