What was the Ruff Ryders’ impact on fashion in the late '90s?

The Ruff Ryders significantly influenced fashion in the late '90s by popularizing streetwear and biker aesthetics. Their visual style was characterized by oversized clothing, graphic tees, baggy pants, and leather jackets, which became synonymous with the hip-hop culture of that era. This fashion choice not only reflected the urban lifestyle they were portraying in their music videos and performances but also resonated with a broader audience seeking a more casual and edgy style. Additionally, the use of logos and brand collaborations further enhanced the streetwear movement, positioning it as a prominent fashion trend rather than a niche subculture.

The focus on streetwear and biker styles contributed to a shift in how urban fashion was perceived, making it more mainstream and acceptable in various social settings. This impact is still felt today, as many elements of the styles they popularized continue to influence contemporary fashion trends.