Which founder of Ruff Ryders is responsible for the overall vision and guidance of the brand?

The founder responsible for the overall vision and guidance of the Ruff Ryders brand is Waah. He played a central role in establishing the identity and direction of Ruff Ryders, influencing both its business strategy and cultural impact in the hip-hop industry. Waah’s leadership has been pivotal in navigating the brand's growth, from music production to lifestyle branding, allowing Ruff Ryders to resonate with audiences and artists alike effectively. His vision encompassed the broader scope of the company's ventures, helping to solidify Ruff Ryders as a major player in the music scene. This foundational role is crucial to understanding how the brand has developed and sustained its influence over the years.