Who established the previously known southern region?

The establishment of the previously known southern region is attributed to EZ. In the context of the Ruff Ryders collective, EZ played a pivotal role in defining and shaping the southern region, particularly in terms of cultivating local talent and promoting the underground hip-hop scene. His efforts contributed greatly to the expansion of the Ruff Ryders brand beyond its original geographic boundaries, allowing it to flourish in new markets. By effectively building a network and fostering relationships with artists and fans in the south, EZ's influence was instrumental in establishing a strong foothold for the Ruff Ryders in that area.